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Rihanna is known for wearing her own fragrance, Fenty Eau de Parfum, which features notes of magnolia, musk, tangerine, and blueberry. She has also been linked to Kilian Love, Don’t Be Shy and Tom Ford Lost Cherry in the past.

To make DIY perfume, you need a carrier oil or alcohol base (like fractionated coconut oil or perfumer’s alcohol), essential oils or fragrance oils for scent, and optionally a fixative. Mix your chosen notes—top, middle, and base—in a ratio of roughly 30% top, 50% middle, and 20% base. Let the blend mature in a cool, dark place for 2–6 weeks before use.

The Fluff is a niche perfume by Snif. It’s a gourmand fragrance with notes of toasted marshmallow, vanilla bean, and sandalwood. It’s known for its cozy, sweet scent profile and has gained a cult following on social media.

On skin, most perfumes last 3–8 hours depending on concentration, your skin chemistry, and the fragrance’s note profile. Eau de Toilette typically lasts 3–5 hours, Eau de Parfum 5–8 hours, and Parfum/Extrait 8–12+ hours. On clothing, fragrance can linger for 24–48 hours.

Yes, perfume does expire. Most fragrances have a shelf life of 3–5 years from the date of manufacture when stored properly. Signs of expiration include a change in color, a sour or vinegar-like smell, or a noticeable drop in scent intensity. Storing perfume in a cool, dark place away from heat and sunlight extends its lifespan.

Apply perfume to pulse points (wrists, neck, behind ears), moisturize skin first (fragrance clings better to hydrated skin), don’t rub your wrists together as it breaks down the scent molecules, and consider spraying on clothing for extended wear. Layering with a matching scented lotion also boosts longevity.

Check the packaging quality—real perfumes have crisp printing, no misspellings, and sturdy glass bottles. Examine the batch code on the bottom and verify it online. Compare the price—if it’s drastically below retail, it’s likely fake. Also pay attention to the scent longevity—authentic perfumes last hours, while counterfeits fade within minutes.

Start by identifying notes you’re naturally drawn to (floral, woody, oriental, fresh). Consider your lifestyle and occasions—a light citrus scent works for daytime, while rich oud suits evenings. Test fragrances on your skin (not paper) and wait at least 30 minutes to see how the dry-down develops. Our AI Fragrance Finder can also match you based on your preferences.

Yes. Perfume can go bad when exposed to heat, light, and air. Over time, the chemical compounds break down, causing the scent to change, fade, or develop an off-putting odor. To prevent this, store perfume in its original box in a cool, dark place and always keep the cap tightly closed.

Even unopened perfume will eventually degrade over time. The top notes are the first to dissipate, followed by middle and base notes. An unused bottle stored properly may last 5–10 years, but the scent profile will gradually shift. Heat and sunlight accelerate this process significantly.

As of 2026, some of the most celebrated perfumes include Chanel N°5, Dior Sauvage, Tom Ford Black Orchid, YSL Libre, Lancôme La Vie Est Belle, Versace Bright Crystal, Creed Aventus, Jean Paul Gaultier Le Male, Miss Dior, and Bleu de Chanel. Popularity varies by region and season.

No perfume genuinely lasts a full 72 hours on skin. However, some high-concentration Parfums and Extrait de Parfum can last 24–48 hours on fabric. Fragrances known for exceptional longevity include Initio Oud for Greatness, Xerjoff Naxos, and Maison Francis Kurkdjian Baccarat Rouge 540 Extrait. Applying to clothing and layering can extend wear significantly.

The most popular perfumes in 2026 include Dior Sauvage (men’s) and YSL Libre (women’s) consistently topping global sales charts. Other trending scents include Tom Ford Tobacco Vanille, Kayali Vanilla 28, and Le Labo Santal 33. Trends shift seasonally, so check our perfume catalog for the latest rankings.

Both terms are correct but refer to different things. “Perfume” is the English word for any scented fragrance. “Parfum” (or Eau de Parfum) is the French term used to describe a specific fragrance concentration—typically 15–20% aromatic compounds, making it stronger and longer-lasting than Eau de Toilette (5–15%) but lighter than pure Parfum/Extrait (20–40%).